![]() The thing about mascot logos is that you need to strike the right balance between something too intricate that might not look good across all uses, and something way too simple that fails to achieve that fondness and relatability effect, which so many good restaurant and food logos do (for example KFC and Pringles). As the design agency behind this project states, “The neat circular graphic device serves a myriad of applications that include social media avatars, menus and packaging, all produced in an intentionally ‘lo-fi’ way that aids the communication of the craft element of the product.”Īlthough McDonald’s doesn’t have their mascot Ronald on the logo design, everyone is familiar with the yellow and red clown (which always creeped me out a little bit and still does). The sleek logo design together with a brand mark featuring the letters P and B is the foundation of the brand’s fresh new identity. This design choice makes a terrific contrast to their low-key and very casual dining experience (one of their burger shacks is located in what used to be a public toilet).īefore burger bars became the “next hot thing”, Patty & Bun had already had an established reputation of “pop up” burger shops and food trucks at festivals, events, and the like. They use the gothic script typography, which was characteristic for official documents in Germany in the old days. This Berlin burger bar’s name is a clever wordplay since the German word Burgermeister also means mayor and well… “burger master”. ![]() Wordmarks and lettermarks can make great choices for restaurant logos, including burger restaurants since even these usually don’t serve just one type of food (at the very least, you’ll offer sides like french fries or alternatives like hot dogs). Sure, Burger King’s burger logo is terrific and memorable, but don’t forget that the granddaddy of them all (McDonald’s) opted for a simple logotype.
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